Learn How to Boost Website Sales - Part 2: Blogging

Posted on 19th December 2015 in guides « Back to All Posts
Learn How to Boost Website Sales - Part 2: Blogging

Blogging can be a very important marketing tool that is often underutilised. It offers a range of benefits including:

  1. Raising brand awareness
  2. Building credibility of your brand
  3. Establishing yourself as a thought leader
  4. Building a relationship with your customers and stakeholders
  5. Selling products online
  6. Help you rank higher in search engines

The first thing to consider is who are you writing for. If your target audience is a gardener looking for gardening tips, you don’t want to be listing cooking recipes. Ask yourself if your post answering a question. Provide original, useful content to keep readers happy and attract new readers.

Don’t post content for the sake of content. Put the user first and ask yourself if this adds value.

People are more likely to interact with content if it contains an image, graph or video. Do add it to help explain topics. Check out https://pixabay.com/ for some awesome copyright free imagery.

You may wish to have a Call to Action (CTA), something which encourages people to complete an action. This could be to share the article on social media, email to a friend or sign up to your service.

Having a Content Management System (CMS) or Blogging Platform can help you to publish more content, more easily and faster. At Shoprocket, we use Ghost which has proven to be a fantastic simple platform. Alternatively, you could use something like Wordpress.

Don’t have anything to say? Reread your favourite blog posts and see what they did. What did they do to stand out to you? If you’re drawing a blank on what to write about, think about your successes and failures, or write about topics that you find important as well as your audience.

Once you’ve posted your content, share it! No one will read it if they don’t know it’s available.

Ready to start selling?

All the tools you'll need to sell from your existing website, social channels and more.
No technical skills required.

Try selling online for free 14 Day Trial

Join 28,703 sellers who have processed $19,459,957.26 in orders

The Latest Shoprocket News

Trusted by 28,703 sellers, freelancers, developers, retailers and brands

Top Omnichannel Marketing Strategies

Discover the top omnichannel marketing strategies to maximise your business's reach.

How to Improve your Online Checkout Process

Learn how to optimise your checkout process and make it easier for customers to buy.

How to Grow Your Online Store | Shoprocket

Learn the essential tips and tricks to increase sales and grow your online business quickly and easi...

as featured in