3rd Party Tracking & Analytics

Updated on 26th July 2023 in Marketing

In order for us to be able to send events to your 3rd party tracker, you must ensure you have installed their tracking code into your website, ideally in the header or footer so it's available on every page of your site.

To effectively track and analyse customer behaviour and sales data, you can integrate third-party tracking tools like Google Analytics into your Shoprocket store. This short guide will walk you through the process of setting up tracking on your Shoprocket store.

Step 1: Install Generic Tracking Code

Before setting up tracking within the Shoprocket dashboard, you need to ensure that you have already installed the generic tracking code provided by the third-party tracking service you wish to use (e.g., Google Analytics) on your website. This code is essential for collecting data on your website visitors and their actions.

Step 2: Login to Your Shoprocket Dashboard

Once the tracking code is in place on your website, log in to your Shoprocket dashboard using your credentials.

Step 3: Access Tracking Settings

In the Shoprocket dashboard, navigate to the "Settings" section, which usually can be found on the main menu or sidebar.

Step 4: Enable Trackers

Under the "Settings" section, locate and click on the "Tracking" option. Here, you will be able to enable the third-party trackers you wish to use for your store.

Step 5: Specify Events to Track

After enabling the trackers, click on the "Events" button within the tracking settings. This is where you can define and specify the events you want Shoprocket to send to your chosen third-party tracker (e.g., Google Analytics). Events could include things like completed purchases, abandoned carts, product views, and more.

Step 6: Save and Test

Once you've selected the events you want to track, don't forget to save your settings. It's also a good idea to perform some test purchases and actions on your website to verify that the tracking is working correctly. This will ensure that the data is being transmitted to your third-party tracker accurately.

Final Thoughts

Setting up tracking on your Shoprocket store is crucial for understanding your customers' behavior and making informed business decisions. By integrating third-party tracking tools like Google Analytics and configuring the specific events you want to monitor, you can gain valuable insights into your store's performance and optimize your online sales strategy accordingly. Remember to regularly review your tracking data to identify trends and areas for improvement in your e-commerce operations. Happy tracking!

Can’t find what you’re looking for?

Chat with us 👋

or contact us on [email protected]

as featured in